From private tastings to retail success stories.
🥄 From the meeting room to the shelf
The most meaningful tastings don’t happen at exhibitions — they happen where decisions are made.
At the headquarters of Biedronka, Poland’s largest retail chain, we coordinated a series of buyer tasting sessions introducing selected Greek products to the retailer’s category managers and marketing department.
With the support of a culinary team, buyers experienced a curated selection of products and Mediterranean ready-to-eat concepts. Each product was presented not just for its flavor, but for its ability to fit local consumer insights and daily usage occasions.
The atmosphere was informal yet focused — a conversation through taste.
Discussions revolved around product consistency, packaging relevance, and positioning in the Polish retail landscape.
🌿 Building trust through authenticity
These sessions went beyond sampling. They built the foundation for long-term collaboration, helping Greek producers understand how their products are perceived in an evolving European market — and how to refine their export readiness.
➡️ The outcome:
A green light for in-store activations in selected Biedronka outlets and the first step toward a lasting retail presence for Mediterranean products in Poland.
✍️ Credits
This activation took place as part of previous export initiatives coordinated by Panos Katsikaris, prior to the founding of MediTaste.
