Market Insights Trade Fairs & Activations

Fruit Logistica Berlin

Bymeditaste_admin
OnFebruary 8, 2025
InMarket Insights, Trade Fairs & Activations

Entrance hall at Messe Berlin during Fruit Logistica, showing visitors walking towards the central escalators. — Photo from previous professional activities of P. Katsikaris, prior to the establishment of MediTaste.

Another Fruit Logistica in Berlin — a milestone period.

Back then, my focus was clear:
connect Greek cooperatives and exporters with European buyers, build trust through consistent product quality, and prepare the ground for long-term commercial partnerships.

At the Messe Berlin halls, we held a series of targeted B2B meetings, mainly with importers and category managers from Central and Northern Europe. Negotiations were centered around kiwis, stone fruit, tomatoes, cucumbers and value-added products — always with an eye on seasonality, logistics cost per pallet, and each buyer’s category strategy.

Cooperative Greek Exports booth at Fruit Logistica Berlin showcasing fresh produce. — Photo from previous professional activities of P. Katsikaris, prior to the establishment of MediTaste.

Business meeting at the booth during Fruit Logistica, with representatives seated in front of the cooperative’s visual branding. — Photo from previous professional activities of P. Katsikaris, prior to the establishment of MediTaste.

To complement the exhibition, I visited REWE stores to conduct on-site retail observation.
Price points, shelf placement, private label dominance, and competing origins were all reviewed carefully — a practice that later became a standard part of my export due-diligence workflow.