Participation in international fairs is not only about showcasing products — it’s about opening doors.
During the Saudi Agriculture Exhibition in Riyadh, our Greek trade delegation took part in an institutional visit organized in coordination with the Riyadh Chamber of Commerce & Industry, followed by targeted B2B meetings at the Attamer Vegetable & Fruit Wholesale Market.
The visit offered a direct view of how Saudi importers, wholesalers, and retail buyers perceive Mediterranean fresh produce — emphasizing traceability, steady supply, and origin integrity.
These insights are crucial for Greek exporters aiming to establish sustainable partnerships in the Gulf region, where relationships and reputation remain key market drivers.
The mission confirmed that institutional collaboration between chambers, trade bodies, and producers creates the foundation for long-term market access.
It’s not only about export volumes; it’s about mutual understanding, regulatory alignment, and trust at the negotiation table.
At MediTaste, we see every such initiative as part of a wider effort to connect authentic Greek food with global demand — through informed strategy, presence, and respect for each market’s dynamics.
