In 2015, at the Agrokos Food & Drink Fair in Prishtina, I supported the presence of Greek food products ranging from cold cuts and ready meals to dips, spreads, cheeses and olive oil.
This was years before MediTaste was founded, yet the work done in that period still shapes the way we approach export strategy today.
What buyers were looking for (and still are)
Even back then, Balkan buyers had a simple checklist:
• consistent quality in meats, dairy and olive oil
• price stability that makes sense for their shelf
• products that travel well and maintain quality
• support for tastings and local promo activity
• a clear, credible story: who you are and how reliably you deliver
Same KPIs apply today.
Buyers were less interested in the “presentation” and more in lead times, supply consistency and the commercial logic of the product in their assortment.
What we actually did at Agrokos
• presented a full range of Greek value added products
• held B2B meetings with importers, distributors and regional wholesalers
• conducted on camera tastings for local media
• tested products with re sellers and small retail chains
• explored early private label opportunities in the region
What this market taught me
That simplicity wins.
Back then, the Balkans viewed Greece as a reliable supply source.
And the buyer conversation always returned to two questions:
- Can you deliver consistently, without interruptions?
- Is your pricing stable or does it fluctuate every month?
These are still the two most common objections in international trade today.
How this connects to MediTaste today
These early missions became the groundwork for what MediTaste stands for now.
Real market exposure taught us how to translate product potential into actual market entries — and to build export strategy around KPIs, benchmarking, retailer logic and structured follow up.
Before MediTaste existed, every project like Agrokos 2015 helped shape a mindset that today becomes export intelligence with execution built in.
