A market where placement, branding and buyer attention decide everything. Our participation at the Summer Fancy Food Show 2025 in New York was more than a booth presence. It was a hands-on opportunity to test how Mediterranean products are perceived…
European Flavors Meet Korea’s High-Consistency Market At the 43rd Seoul Food Exhibition, European products were presented in one of Asia’s most disciplined and quality-driven food markets.Korea is a market where consistency, certification and product logic decide who earns buyer attention…
Being invited as a hosted buyer at Macfrut Rimini 2025 was a valuable experience — a space where ideas, innovation, and passion for agricultural excellence come together to shape the future of the agri-food sector. I had the opportunity to…
For us, the participation at Foodex Japan 2025 was not just another trade show — it was a gateway to one of the most dynamic and quality-driven food markets in the world. Japan remains a benchmark market where authenticity, consistency,…
Gulfood Dubai 2025 delivered exactly what the Middle East market is known for: speed, clarity, and sharp commercial expectations.Events like this shaped much of my strategic understanding of regional buyers and their decision criteria. During the exhibition, my focus was…
Another Fruit Logistica in Berlin — a milestone period. Back then, my focus was clear:connect Greek cooperatives and exporters with European buyers, build trust through consistent product quality, and prepare the ground for long-term commercial partnerships. At the Messe Berlin…
From private tastings to retail success stories. 🥄 From the meeting room to the shelf The most meaningful tastings don’t happen at exhibitions — they happen where decisions are made. At the headquarters of Biedronka, Poland’s largest retail chain, we…
During my visit to the SIAL Middle East trade fair in Abu Dhabi, I took the opportunity to step outside the exhibition halls and visit nearby retail stores — including Carrefour Abu Dhabi — to observe how Greek products are…
In 2017, long before MediTaste was created, I had the opportunity to represent Greek fresh-produce companies at the Saudi Agriculture Exhibition in Riyadh.It was a period of intense B2B work, market visits and on the ground learning inside a region…
Participation in international fairs is not only about showcasing products — it’s about opening doors.During the Saudi Agriculture Exhibition in Riyadh, our Greek trade delegation took part in an institutional visit organized in coordination with the Riyadh Chamber of Commerce…
In 2015, at the Agrokos Food & Drink Fair in Prishtina, I supported the presence of Greek food products ranging from cold cuts and ready meals to dips, spreads, cheeses and olive oil.This was years before MediTaste was founded, yet…