During my visit to the SIAL Middle East trade fair in Abu Dhabi, I took the opportunity to step outside the exhibition halls and visit nearby retail stores — including Carrefour Abu Dhabi — to observe how Greek products are positioned in the local market.
There, on the shelves, I found the brands we had successfully introduced to the Gulf region.
Seeing them placed alongside international leaders wasn’t just rewarding — it was a reminder of how strategic groundwork and brand consistency translate into export results.
The insight remains clear: exhibitions create exposure, but retail presence proves execution.
The Gulf market values clean packaging, certified origin, and the ability to deliver quality at scale. When these elements align, Mediterranean authenticity earns both shelf space and consumer trust.
At MediTaste, we turn these market observations into actionable export intelligence — ensuring that every future placement builds on real insight, not coincidence.
